How It Works

For most people there are two parts to quitting: the physical addiction to nicotine, and the psychological addiction to smoking. Our approach works because, unlike most methods, it effectively deals with BOTH parts.

Think about it: If quitting was just about beating the physical addiction to nicotine, you could lock yourself in a room for three days and be done with cigarettes for good. That's about how long it takes nicotine to clear out of your system.

That's not how it works, though, is it? You can quit for days, weeks, months, even years sometimes, and still want to smoke. That's the psychological addiction at work. If you don't deal with that, the desire doesn't go away.

So if the techniques you've tried in the past focused only or mainly on the nicotine addiction, it's no wonder they haven't worked for you.

Our approach works to get rid of the desire to smoke because it deals directly with the psychological side of quitting.

Besides dealing with the nicotine addiction itself, there are three main psychological areas that the program focuses on to help you eliminate your desire to smoke.

First, we help you tap into your motivation.

This is important simply because it makes everything easier. Even if you're here because you feel you 'need' to quit, and aren't even sure you really want to, you're here for a reason. Tapping into your specific core reasons for quitting will give you an energy that will actually make it easy to accomplish your goal.

Second, we focus on the specific ways you are psychologically impacted by smoking.

If you've been smoking for most of your adult life, there are a variety of ways smoking impacts you psychologically. These range from the things in your life that trigger an urge to smoke, to having your self-identity itself tied into being a smoker, to the the grief process that you go through when you try to quit.

As a result, when you do try to quit you feel angry and depressed, deprived of all of the things you used to get from smoking, and acutely uncomfortable in situations in which you used to smoke. (Which, let's face it, is most of them, right?) And if you don't have tools to deal with these psychological issues when you quit, they're probably going to derail you.

In the program, we identify which of these issues is at work in you, and then provide tools and techniques to address each of them. The result is an elimination of those strong cravings and a much more comfortable - and successful - quit process.

Third, we help you fill your life with what has been missing as a result of smoking.

Many people believe that when they quit smoking, they will have to give up things that are very important to them - things like the ability to relax, the ability to deal with stress, the ability to think clearly, and all the pleasure they currently associate with smoking.

The reality, though, is that smoking is a poor substitute for the things people really find fulfilling. In fact, smoking has been preventing you from being as happy and fulfilled, and yes, even as relaxed as you could be without smoking.

I know this might be hard to believe, so let me give you an example. You know how smoking 'relaxes' you, especially in the midst of a stressful situation? Here's what's really happening:

In the final phase of the program, we help you to recreate yourself as a sort of 'super-you,' by inventing the kind of life you should have had all along.

We do this by helping you identify the areas in your life that are important to you, and the ways in which smoking has substituted for something that would actually be more satisfying to you. Once you begin to integrate the parts of yourself that you WANT in your life, not only will you feel like a comfortable and happy non-smoker, you'll feel more like you than ever.

If this sounds good to you, the easiest way to give it a try is to sign up for the mini-course.

Or if you're still not sure whether you're ready, use this series of questions to assess yourself.